Google Ads offers various bidding strategies that you can choose based on your campaign
Google Ads offers various bidding strategies that you can choose based on your campaign goals and objectives. Here are some of the common bidding strategies available: 1. Manual CPC (Cost-Per-Click) : With Manual CPC, you manually set the maximum amount you're willing to pay for each click on your ads. This strategy provides you with full control over your bids and allows you to adjust them at the keyword or ad group level. 2. Enhanced CPC (ECPC) : Enhanced CPC is an automated bidding strategy that adjusts your manual bids in real-time based on the likelihood of a conversion. It increases bids for clicks that are more likely to lead to conversions and decreases bids for less likely conversions. 3. Target CPA (Cost-Per-Acquisition) : Target CPA is a bidding strategy that focuses on getting as many conversions as possible while maintaining a specific target cost per acquisition. You set a target CPA, and Google Ads automatically adjusts your bids to try to achieve that c